Pomegranate Design is a design studio run by me, Diane Benjamin. I started Pomegranate in 2001, just a few months after I graduated from Parsons School of Design in New York.
I specialize in package design, because it’s a fun challenge to design a series of products that look good alone or together, but I also do logos, promotional print pieces like brochures and posters, and website design. For websites, I work closely with an excellent web developer in Portland, Oregon: Colombo Designs.
Travel is one of my favorite things, and I’m interested in other cultures, so designing for products or organizations with ethnic flair is always appealing. It is possible to learn new things every day in my work, which means I am always interested, never bored.
I work with other designers and art directors, as well as having my own clients. Designers I’ve worked with include the Arnell Group, Dragon Rouge, Macy’s, and Condé Nast; clients include Sterling Publishing, Pearson Education, Deborah Berke Partners, Vintage Wine Estates, and many smaller organizations in the US and as far away as the Europe, the Middle East and Africa.
My goal with each of my clients is to communicate clearly and strategically about the company or product, and to have a beautiful and effective result.
My design work has been featured on The Dieline.com and in the book Exploring Package Design by Chuck Groth, and can be found in markets, boutiques, and department stores across the US and abroad.