Vibrant stand-up pouches containing granola made of sprouted nuts and seeds. I drew the semi-circular illustration on the front by hand. It is intended to give the consumer a sense of what's in the bag. The window beneath shows the product. Each bag has an inspirational quote on the bottom. The product is available on the west coast. Featured on The Dieline.
Undercover Quinoa is a snack with healthy ingredients lightly covered with chocolate — healthy ingredients, undercover. The logo is a Clouseau-esqe spy, who wears a different brightly colored hat and mirrored shades on each bag. No one would ever notice him. The subtle humor is carried through on the bag, where the product is shown in a 'flashlight beam' (the circle). The type on the back is seen through a magnifying glass. Also in small single serving wrappers.
Coffee bags with a paranormal theme. Ouija planchette color changes per type of coffee. Bags are printed on metallic substrate so they sparkle.
Eclectic bag accented with gold for a vegan Golden Milk Latte mix from San Francisco.
New product, and first in a series of European pastry baking kits. This one is Portuguese Pasteis de Nata. I uses azulejos (Portuguese blue and white tiles) as inspiration, and painted the design on the front and the pastry image with watercolor. Also painted the instructional images on the back.
Redesign for a line of cookies available in the northeast. I kept the basic established layout, which had brand recognition, but I enhanced it with Italianate ornamentation, since biscotti are an indulgence.
A plethora of pouches for Polly's Pancake Parlor, in Sugar Hill, New Hampshire. The Parlor has been serving pancakes since 1938, so a vintage vibe was appropriate, and worked with the maple leaf logo the client already had. The local mountain range appears at the bottom of the bag.
Standup pouch packaging for a new brand of granola with a tropical twist. I used watercolors to create the illustrations.
Line of tea for a teahouse in Denver. Unique watercolor collage on background of each label, which varies per type of tea.
Yooka Chips are a unique product created by a client from Brazil. They are made from yuca and other ingredients for flavor, then baked into crispy chips. Yuca, the root of the cassava or manioc plant, is a staple food in countries in Africa and South America. We wanted a rustic look for the package, so we used kraft boxes with a layer of white so that the color would pop. I painted the yuca root and leaves with watercolor, scanned them and cleaned them up a little bit. Each package has an inspirational quote on the side panel.
Packaging for frozen Brazilian pão de queijo -- cheese bread. Client wanted a homey look, so I used patterns of crocheted Brazilian textiles. Box is designed to sit two ways in the grocer's freezer: vertically or horizontally. Available in the Los Angeles area.
Logo and packaging for a new brand of high quality rice from the foothills of the Himalayas, Meraki Organics. Meraki is the Subcontinent’s first USDA and EU certified organic brand. 'Meraki' is a Greek word that means 'to put something of yourself into your work,' or 'to do something with love.' I tried to communicate that idea in the logo. In the packaging, I used a burlap texture in the background because rice is traditionally bagged in burlap in India and Pakistan, where the company is based.
Logo and packaging for high quality Jamaican Blue Mountain coffee, and coffee belt blends.
Le Bon Magot is a line of creative, gourmet condiments that won 6 Sofi awards. I designed the gift box for the products to be sold in Neiman Marcus. I also designed the sell sheet and various pieces of collateral. Creative Director: Laate Olukotun.
The client came to me with a logo and simple labels for his light, crunchy granola. He wanted to keep the logo, but wanted bags designed, to take the product the the next level. He had trained as a chef, and his philosophy is that healthy, good quality foods fuel people so they can achieve their dreams. With that in mind, I designed bags that show a burst of energy emanating from the product name. I incorporated a window because the client wanted people to be able to see the product. I drew the flavor cues on the fly in the computer, to stay within budget. The client is very pleased with the outcome.
Logo and shrink wrap for honey beverage. Windows along side allow consumer to see the contents of the bottle. Available in Whole Foods and other markets in the NY Metro area.
Cooper's Chase products are distilled from wheat grown in Nebraska. They are artisanal products, well made and high quality, and we wanted the label to reflect that. The matte paper and deckled edge, and the sculpted embossed steer skull (the owner is a rancher) contribute to the high quality yet unpretentious look.
Kanpeki Vodka from Milk Street Distillery. Kanpeki is a Japanese word that means 'perfection.' The vodka is made of polished grains of white rice, and the distillery owners wanted it to have a Japanese look. We were able to commission calligraphy from a master calligrapher, Tsuyoshi Takemori, who I was put in touch with by Ms. Kamimura of the Japan Society in New York City. I drew a cherry blossom branch and refined it in the computer.
Labels for Milk Street Distillery's Black Vulture Vodka, Wooden Leg Rum, and Dam Break Rye. Each product has a fanciful identity reflected in the labels, which remain consistent in layout. Labels are enhanced with sculpted emboss, foil and spot varnish.
Label for a smoky bourbon from Milk Street Distillery in Branchville, NJ. The label has silver foil and spot varnish, and is in two parts on the bottle. There is a genuine 1943 steel penny embedded in the wax seal.
Quixote Winery is the only building in the Americas designed by the Austrian artist and architect Hundertwasser. He also designed the logo for the winery, and in his original design, the name Quixote was conjoined with the 'structure' below. The new owners wanted the name to be separate, which I did. I also did the typography, chose colors for different varietals and spec'ed the foils and varnish. I created the Panza logo. I tried to be true to the spirit Hundertwasser created; he has always been one of my favorite artists.
Spot varnish, embossing and foil enhance labels for private label wine from California. I drew Harlequin and Columbine by hand, then scanned them and traced them in Illustrator. Colors change per varietal.
Wine label for Old Vine Grenache from the Côtes du Rhône, by well-respected winemaker Aaron Pott. Label is a mix of medieval (the beast) and modernist (the type and layout).
Logo, labels and a pouch for natural remedies handcrafted using herb and barks. Final image is a rejected logo contender.
Doux Soaps are made in the south of France. The style influence on the bands is savonnerie carpets, which ties in to soap: a savonnerie is a soap works. Savonnerie carpets were first woven in former soap works in 1615.
Logo, packaging and website for a soap and body care company in Florida that honors the spirit of the ocean.
Retro type and vintage Aloha shirt prints on a range of moisturizing creams with Hawaiian fragrances. This project never made it to press but I think it's worth showing. Featured in The Dieline under Products We Wish Were Real.
Packaging for eco-conscious brand of organic soaps. Botanical silhouettes make patterns for each scent.
Each scent of this handmade soap comes in a box with a pattern that reflects the scent. I drew all the patterns by hand, then scanned and colored them in Illustrator.
Retro bakery style for handcrafted doggie delights. Available in the NY metro area.
Longevity was formulated by a holistic veterinarian, using traditional Chinese concepts of cooling, warming, and neutral to nurture balance.